Dig where you stand! The PostTrade 360° editor’s tips for your content marketing

Drawing on three decades as a journalist, Alexander Kristofersson shares the beliefs he has developed about engaging story telling for business purposes, and how efficient collaboration between the business manager and the creative professional (where applicable) will make it happen. What makes some articles fly, while others fall flat? Many companies have amazing stories to tell but lose track of them because of common PR misconceptions.

While not a writing lesson, the session offers a practical approach with real-life examples and plenty of dos and don’ts, but also some elements of theory. The value of explanation, personalisation and genuineness will be highlighted. The insights should be directly applicable whether for a big-scale media production or just a personal social media post.

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